That's really cool! Yes, please do share if you find it. I'll also research myself. Would love to feature it and your dad, with your permission. I think that would be a nice exploration -- the personal stories behind commercials/paid media.
Check out this video from this search, coke ad baguio city 1970shttps://share.google/r4EfF8ZuN7iEu3jrF
Here it is! One day Papa came home with a Word of cash and he said they paid him 100 pesos to be in that ad. He was just doing his regular job off driving a taxi around town. That was his side job. He was a writer for Bannawag and the radio stations.
I’ll have to hunt for the Coke commercial filmed in Baguio. My dad was driving a red taxi in that bit.
That's really cool! Yes, please do share if you find it. I'll also research myself. Would love to feature it and your dad, with your permission. I think that would be a nice exploration -- the personal stories behind commercials/paid media.
Check out this video from this search, coke ad baguio city 1970shttps://share.google/r4EfF8ZuN7iEu3jrF
Here it is! One day Papa came home with a Word of cash and he said they paid him 100 pesos to be in that ad. He was just doing his regular job off driving a taxi around town. That was his side job. He was a writer for Bannawag and the radio stations.
I wrote about my Papa here: https://open.substack.com/pub/letterstodeadartists/p/letter-9-to-edgar-allan-poe-from?r=2at2yf&utm_medium=ios
So all this time, I thought one of the stars in this viral commercial was Nikki Gil. haha She was from a different commercial pala.
an equally iconic commercial!